Tortle, the Pediatrician developed Lightweight Baby Beanie Designed to Prevent or Treat Flat Head Syndrome Now Available on Target.Com

Treat Flat Head Syndrome with the Tortle

Many babies have the look and sometimes no matter what you do, you can't get rid of that flat baby head look. My nephew's baby had a flat head and still does at the age of 1 but other than telling him to keep turning the baby, there wasn't much else that could be done. I wasn't around them so I have no idea how the baby spent most of his time so other than advising, that was it until now. This product called the Tortle is now available at Target.com.

Here is the news release to find out more:

Denver, Colorado--(January 2013) -- Tortle Products, LLC, manufacturer of Tortle, the lightweight knit beanie that helps prevent and treat Flathead Syndrome, announced today that Tortle will now be available on Target.com beginning January 1, 2013.

Target.com will carry three Tortle designs; Blue Elephant, Pink Flowers and Solid White. The Tortle beanies are available in medium and large sizes at a suggested retail price of $19.99.

Developed by Dr. Jane Scott, a Board Certified Pediatrician and Neonatologist, the Tortle beanie is an FDA-cleared patented Class 1 medical device that promotes proper head and neck movement which is essential for appropriate development. Tortle helps prevent and treat early stages of flat head syndrome: plagiocephaly (the flattening of the baby’s skull) & torticollis (unbalanced neck muscles). Tortle works by gently deflecting a baby’s head from side to side when they are sitting or lying on the back of their head. The American Academy of Pediatrics recommends regular head repositioning of babies younger than six months.

“Every baby is at risk of developing Flat Head Syndrome with one out of two babies being diagnosed with the Syndrome,” said Dr. Jane Scott. “Through Target.com we will have an opportunity to further increase awareness of Flat Head Syndrome and the ease in which it can be prevented or treated.”

The incidence of Plagiocephaly and Torticollis (or Flathead syndrome) has increased to epidemic proportions since 1992 with more than a million babies being diagnosed with the condition each year in the U.S. alone. This is due to their lack of movement and the amount of time infants spend on their back (the safest place for them to be). If left untreated, there can be long-standing problems. Treatment is frequently expensive and can be somewhat uncomfortable for a baby. Plagiocephaly and Torticollis are almost 100% preventable with repositioning and Tortle makes this safe and easy. It is recommended that all newborns wear a Tortle for the first 6 months of life to support healthy development.

Dr. Scott, whose specialty is Pediatrics and Neonatology, is recognized as an expert in the areas of Plagiocephaly and Torticollis. In her nearly 30 years as a practicing physician, Dr. Scott has counseled and educated hundreds of parents to help prevent as well as treat the many problems associated with Flathead Syndrome. Dr. Jane’s mission is to prevent Flathead Syndrome-an epidemic affecting the babies across the world. Please visit tortle.com for more information.

Watch the video: http://www.youtube.com/watch?v=wA7MPnyXUcY&feature=share

About Tortle

Founded by Board Certified Pediatrician and Neonatologist Dr. Jane Scott in 2012, Tortle Products, LLC is located in Denver, CO. Tortle Products manufactures Tortle, an FDA-cleared patented Class 1 medical device. This stylish knit beanie prevents and treats Flat Head Syndrome (Plagiocephaly and Torticollis), a condition most prevalent in babies 0-6 months of age. Every baby is at risk for developing Flat Head Syndrome with one out of two babies being diagnosed with the Syndrome. Tortle works by gently deflecting a baby’s head from side to side while they are lying on their back. Available in a variety of colors and designs, Tortle has a recommended retail price of $19.99. For more information visit www.tortle.com.