NIVEA and award-winning singer, Rihanna have teamed up to get #skin2skin in 2011. NIVEA and Rihanna have joined forces as part of the 100 Years of Skincare celebration and Rihanna's international LOUD tour.
Embracing NIVEA’s 100 year-long commitment to bringing loved ones closer through touch, the skincare brand is giving its fans the opportunity to see and possibly meet Rihanna. All you have to do is show how you get skin2skin with your loved ones on the new #skin2skin Photo Challenge App on the NIVEA USA Facebook page (www.facebook.com/NIVEAUSA).
HOW TO WIN
To enter, fans can upload their “skin2skin” photo to the #skin2skin Challenge app on Facebook – http://on.fb.me/mKAA0n. Once uploaded, fans can share their photo entry so friends can comment and “like” for a better chance of winning daily and weekly prizes. Submissions for the European Adventure close on August 8th, 2011. The voting period for the grand prize to Europe runs from August 11 - August 25, 2011.
Those who need some skin2skin inspiration can check out submissions here.
PRIZES
There are daily prize pack giveaways of samples and full sized NIVEA products, coupons and gear. Concert ticket giveaways started June 23rd, 2011 - the first of which was over the 4th of July weekend where a lucky NIVEA Facebook fan saw Rihanna's concert during her LOUD tour stop in Las Vegas (see photos here). NIVEA will continue to give away tickets to several US tour stops and one lucky fan will fly to NY to meet Rihanna. In addition, there is a grand prize trip for two to see Rihanna perform at one of her European LOUD tour stops! The grand prize winner will be selected at the end of the voting period based on weighted averages of votes and comments. View details here (link: http://on.fb.me/mKAA0n).
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