Reflecting and escaping from all the things you have to do or all the things that are on your mind can be a healthy escape. From time to time, it's important to stop your routine and rethink whether it's your own topics or with the assistance of someone else. Bare Escentuals' new campaign is exactly geared towards creating thought provoking questions while getting you involved.
Rethink What Matters invites women nationwide to shake up their foundation and sound off on topics that are more than just skin-deep - from going bare in public to discussing what freedom really feels like.
Born from employees rethinking makeup itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections, but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love Matte Campaign), Bare Escentuals will be unveiling thought-provoking taglines to help start honest conversations amongst girlfriends about what really matters. For instance, one reads “Rethink Going Bare in Public. BareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”
Bare Escentuals will also be taking its message to the streets by dispatching Quickie Vans within select cities. Each van will feature a tagline (for instance, Rethink Going Bare In Public) to grab the attention of passers-by and pop up into a mini boutique with a team offering “make-unders” and samples. So stop by and "Rethink the quickie" for an impromptu make-under.
Not only do you get a chance to sound off and read what other women are saying nationwide but you could be a winner as 500 women will receive BareMinerals goodies for participating. A few luckier women will receive bigger prizes and in March, the grand prize winner will receive their choice of a trip to places like Paris, Costa Rica, Turks and Caicos, Italy or Asia.
This week's questions involve Going bare in public. Once you complete the questions, you can share via e-mail to your friends, on Facebook or Twitter. Then you can submit your information and see if you are one of the lucky instant winners!
In the meantime, need some tips and tricks, check out them out HERE.
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Stopping by to say hello and follow.
I tried Bare Escentuals for the first time and love their product. I don't feel like the make-up is all caked on or heavy feeling in fact I forget it is there at all. I am not a big make-up person either. I put n the foundation, use the brozer as eyeshadow and put on the mineral veil and I am done. It makes my skin look even and clean.
Felissa
www.felissahadas.blogspot.com
Great post. I didn't know Bare Escentuals was doing any of this. It's pretty awesome of them.
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